Bison
By manipulating and distorting letters of a word creates a completely different shape to reinforce its meaning while maintaining readability.
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CafeClick
The CafeClick logo uses an accepted icon of the internet, the mouse cursor and brings it together with a mug of coffee by replacing the steam.
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Candy
Using both a stereotypical sweet product and an illustration of a girl’s head link in well to the nature of the product.
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Cattleyard
Being a music related business the logo uses various graphics of instruments but combines them to form the overall shape of a cow.
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Curious
Using the question mark symbol depicts this while being manipulated to fit into the logo by replacing the letter C.
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Full Time
This mark takes a clock as the symbol of time and uses it as a container of water to represent time being full.
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I love NY
The simple yet highly recognisable mark of the I Love New York has been used to promote tourism in New York.
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Logo Motives
The manipulation of the letters O and G allow them to fit seamlessly into the overall train graphic with perfect geometrics all round.
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London Symphony Orchestra
The LSO logo uses a single flowing line to create the three initials of the London Symphony Orchestra.
It is recognizable enough to see the letters and in addition it adds elegance to the logo.
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Metroplex
The array of cuboid shapes represent skyscraper buildings which make up the overall metropolis graphic; linking well to the meaning behind the name.
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Modern Nerd
The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure; it links in well to the stereotypical geek/nerd image.
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Museum of London
The organic shapes that make up the logo represent the history of London, showing its growth over time expanding geographically.
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Rehabilitation Hospital Corporation of America
Using the globally renown cross symbol to represent help and medical attention and the steps to reflect on the steps taken back to normal life.
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Schizophrenic
Being a medical disorder that often depicts split personalities the logo characterises this with simple shapes that depict a happy and sad face.
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Seven and Six
Using the numeric figures and the ampersand reinforce the complete worded variations.
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Society 27
The logo is exactly the same when viewed in an upside down position.
The use of the quotation marks and number seven make up the complete 27.
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Studio Eight
The flowing lines of the Studio 8 logo create an illusion that allows both the initial S and number 8 to be visible in the logo graphic.
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Time Watch
The colon is commonly used on digital clocks and watches, in the logo it is cunningly used to replace the letter I.
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Upside Down
By using alternate letters or flipping the orientation of a letter gives an unusual appearance despite being easily readable and cleverly represents the brand name.
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Zip
The centre graphic which represents a zipper holds together the logo by breaking up the block allowing the letter I to be seen as well as allowing the Z and P to become legible.
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