Aishwarya Rai and Abhishek Bachchan have seldom been seen apart post their marriage. The were seen together at the Cannes festival, in films such as Sarkar Raj and will be seen in the forthcoming films Raavana and Crooked. They were also seen in a recent episode of the Oprah Winfrey show.

Now, the couple is ready to take brand Bachchan to an altogether next level with a soap commercial. 
It is believed that they are being paid a whopping Rs 25 crore for the ad. The deal, which has been kept under wraps, was finalised four days ago.

A close hand reveals, “The endorsement market is booming right now. Also, it will be the first time that Abhishek and the Bachchan bahu will be seen together in a commercial. The couple had been in talks for a long time with the ad filmmakers, who were extremely keen to get the two together. They finally agreed to be part of the ad last week.” 

The ad is likely to be shot outside India.